WordPress is the world’s most popular content management system (CMS). It powers millions of websites and adds new sites to its network daily. WordPress has many benefits that can impact the success of eCommerce stores. Here’s why WordPress remains the number one CMS for eCommerce shops.
WordPress is Easy to Use
WordPress has an intuitive interface so you can get started with a minimal learning curve. That means you can begin selling products within a few days of installing your new WordPress site, which puts you ahead of competitors who are still trying to figure out their technology.
In addition to being easy to use, WordPress can be easily managed on your own, with a small team, or with the services of WordPress developers after initial installation. This means no pricey professional services fees or costly upgrades that eat into profits and cause product launch delays. Suppose you struggle to maintain your WordPress site or are too focused on developing your business that you let your digital presence go wayward. In that case, you can enlist the professional services of a managed WordPress host like Nexcess that will take care of all your site and digital infrastructure needs. Because WordPress professionals are quickly available, you never have to worry about being at a loss when your site crashes, and you don’t know how to optimize it: there will always be WordPress developers available to assist you.
WordPress Supports All Major Payment Providers
One of the most common reasons people choose WordPress is its support for all major payment providers. The WordPress platform supports the most popular payment gateways, including PayPal, Stripe, and Authorize.net. It also supports non-traditional payment methods like Bitcoin. All that’s needed is the correct plugin, and your site can accept various forms of payment in a secure and fast way.
The WordPress Community
One of the main reasons that WordPress is so popular among eCommerce businesses is because it’s free and open source. It allows you to build your website without paying a monthly fee, which means you’ll save money in the long run. You also won’t need to worry about outgrowing your CMS as you grow your business. Because a massive community of developers supports WordPress, new plugins and themes will always be available for you to use on your site.
Additionally, many people feel comfortable using WordPress because of its user-friendly interface and easy-to-follow tutorials. Even if you have little experience with building websites, it’s possible that installing WordPress yourself could be easier than hiring someone else to do it for you!
Managed WordPress Hosting
Your entire site is taken care of with fully managed WordPress hosting. You don’t have to worry about server maintenance, security patches, upgrades, backups, or other technical aspects of running your server.
Instead, a third party like Nexcess handles all these tasks to keep your website running at optimal performance and speed while ensuring its safety against potential threats such as hackers and malware. This means you can focus on what’s most important: growing your business and serving customers without the headache of worrying about technical details! Managed WordPress hosting with Nexcess offers you a “free staging site, automatic daily backups, unlimited email accounts, free SSL, and premium plugins included in every WordPress hosting plan.” These plans can save you time and money in the long run and can help you scale your site as your business grows.
WordPress is SEO Friendly
WordPress is a great platform to use for SEO because it’s easy to optimize and well-known by search engines. WordPress themes are specifically designed to make your store more accessible for Google and other search engines to find, which helps boost visibility in the SERPs (search engine results pages).
Search engines like Google are constantly evolving their algorithms, but the basic rules of optimizing your site don’t change too much from year to year or month over month. Because of this, you can be confident that if you follow best practices when creating content for your eCommerce shop, then any updates from Google will have little impact on its ranking capabilities—and even if things do change drastically at some point down the road, you’ll still be able to adapt quickly enough with minimal effort.
Overall, WordPress is an excellent tool for building eCommerce sites. It has a massive community of developers who build plugins and themes, which means you have access to an endless number of cool features. You can create and launch a successful eCommerce store today; check out your options with WordPress.
